The 8 Best Digital Marketing Launch Strategies
If you can’t drive traffic to your website right after you launch, you’re doing it tot-ally wrong.
Launch: a unique opportunity
I launched my first online business in 2012. This company — an eco friendly ecommerce site called BeGood — went on to make a few million in revenue.
In our first year of business, guess which day we made the most?
Launch day.
In that 24 hour period, we took home $3,455.
If you can’t drive traffic to your website right after you launch, you’re doing it tot-ally wrong.
Launch: a unique opportunity
I launched my first online business in 2012. This company — an eco friendly ecommerce site called BeGood — went on to make a few million in revenue.
In our first year of business, guess which day we made the most?
Launch day.
In that 24 hour period, we took home $3,455.
Not too shabby for day 1.
Why is launch day so special?
Why is launch day so special?
- If done correctly, a business can launch with a lot of captive eyes and a lot of buzz. Eyes and buzz = web traffic.
- For one day, your site gets to be the new kid in school. Press and social media influencers may take notice.
- Your friends and family will buy! If you aren’t telling everyone about your new web property, well… it would be silly not to.
Many of the same digital marketing strategies work at launch time, no matter what you’re launching — startup, blog, ecommerce store, small business, web property, mobile application, etc.
I couldn’t find anything comprehensive on the internet about how best to launch your digital “thing,” so I made this guide.
I couldn’t find anything comprehensive on the internet about how best to launch your digital “thing,” so I made this guide.
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