Will SEO Work for My Startup?
SEO is a “thing.” It’s searched millions of times per month on the web… literally millions!
SEO stands for search engine optimization — the art of mastering Google so that your website comes up #1 in Google’s search engine results.
Nearly every marketer, agency and founder I’ve ever spoken with tells me they “understand SEO.” They advise every business to “do more SEO.”But that’s not good advice.
Every business is different. Some are made for SEO and some aren’t. Why spend your valuable time on a strategy that won’t work, right?
To understand why some businesses are an SEO’s dream and others are a dead end, you have to have a basic understanding of how search engines work.
How do search engines work?
Big search engines are the everyman’s portal to the internet. If you need restaurant reviews, how-to guides, song lyrics, news, a job or even underwear, you might start your search with Google.
This makes it very valuable to be the first result for common queries or queries relevant to your industry.
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