Grow to a $1.2 Billion Ecommerce Company

How Did Warby Parker Grow to a $1.2 Billion Ecommerce Company in 5 Years?

If you want to apply Warby Parker’s success to your ecommerce company, this guide is your friend.

Warby Parker is a company that started with a simple idea: fashionable, affordable eyewear. As a satisfied customer, ecommerce entrepreneur and a curious marketer, I’ve followed their journey since 2011.

I’ve written about Warby Parker a few times before. Their business did what few other ecommerce companies have…

Warby has raised $215 million and is valued at $1.2 billion. Only a handful of ecommerce companies have reached “unicorn” status ($1B+ valuation).

I can only count a few that that have hit $1B+ valuations or exits: Jet.com, Dollar Shave Club, Zulily, Casper, The Honest Company are the only that come to mind within the last 5 or so years.

Warby Parker is particularly interesting because they practically invented the vertically integrated ecommerce category — ecommerce companies that own their supply chain.

All ecommerce companies that followed were called “the Warby Parker of X” – they define a category.